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ABOUT TRIPLE A COACH

Experience Matters. Individual Attention Matters More.

Triple A Coach LLC is a Colorado-based training, coaching, and consulting company built around professional standards, individualized attention, practical experience, and helping clients become more capable and confident.

OUR STORY OUR APPROACH
Triple A Coach
ACCOMPANY. ADVISE. ASSIST. Train the Individual, Not Just the Standard.

Good instruction begins by understanding the person, identifying the objective, establishing a clear standard, and helping the client make measurable progress.

ACCOMPANY. ADVISE. ASSIST.

The Philosophy Behind Triple A Coach

Triple A Coach was built around a simple idea: clients benefit most when instruction is personal, standards are clear, and the instructor is willing to work alongside the individual rather than simply deliver information and move on.

A

Accompany

Meet clients where they are and work alongside them throughout the learning and development process.

A

Advise

Provide clear, professional feedback based on experience, observation, established standards, and the client’s individual goals.

A

Assist

Help clients develop practical solutions, improve performance, overcome deficiencies, and continue moving toward their objectives.

THE EXPERIENCE BEHIND THE COMPANY

Built on Decades of Training, Leadership & Service

DAVE WILLIAMS

Founder & Lead Instructor

Triple A Coach was founded by Dave Williams following a 24-year career in the United States Army, including extensive service in Special Operations and Special Forces.

Experience With a Purpose

Dave served in the United States Army from 1999 through 2023, including service in the 75th Ranger Regiment and the U.S. Army Special Forces community.

His experience includes serving as a Special Forces Weapons Sergeant and Operations Sergeant, along with extensive experience in instruction, training development, planning, leadership, evaluation, and working with individuals from a wide range of experience levels.

That experience became the foundation for Triple A Coach: professional instruction without unnecessary ego, clearly defined standards, individualized attention, honest feedback, and a commitment to helping each client improve.

The objective is not simply to complete a class or check a box. The objective is to help clients understand what they are doing, why it matters, where improvement is needed, and what they can do next.

EXPERIENCE & QUALIFICATIONS

Professional Experience Across Multiple Disciplines

Triple A Coach combines military experience, civilian instructor credentials, professional training experience, competitive experience, and continuing education.

Military & Professional Background

  • 24 years of U.S. Army service
  • U.S. Army Special Forces
  • Special Forces Weapons Sergeant
  • Special Forces Operations Sergeant
  • 75th Ranger Regiment experience
  • Instructor and small-group leadership experience
  • Training development and evaluation experience
  • Operational planning experience

Civilian & Instructor Experience

  • Colorado Verified Concealed Handgun Permit Instructor
  • NRA Certified Instructor
  • NRA Range Safety Officer
  • Tactical Hyve Pistol Instructor
  • Colorado security guard training experience
  • Individual and small-group coaching
  • Competition preparation
  • Professional consulting and court-related experience
HOW WE WORK

Professional Standards Without a One-Size-Fits-All Approach

Every client brings different experience, goals, strengths, limitations, and expectations. The standard may remain consistent, but the path used to help someone reach that standard should reflect the individual.

01

Listen First

Understand the client’s experience, goals, concerns, and expectations before deciding what needs the most attention.

02

Establish the Standard

Make expectations clear so the client understands what successful performance or completion looks like.

03

Coach the Individual

Adjust communication, pacing, drills, explanations, and feedback to the client’s actual needs.

04

Build Independence

Give clients the knowledge and understanding needed to continue improving beyond a single session or class.

WHO WE SERVE

Training & Coaching for Different Experience Levels

Triple A Coach works with individuals, groups, organizations, new students, experienced clients, professionals, and competitors depending on the service requested.

01

New Clients

Start with clear fundamentals, understandable expectations, and an environment where questions are encouraged.

02

Experienced Clients

Identify inefficiencies, reinforce strong performance, address deficiencies, and refine existing skills.

03

Groups & Organizations

Develop services around shared objectives, professional requirements, private groups, or customized organizational needs.

COLORADO BASED

Serving Colorado and Beyond

Triple A Coach is based in Colorado Springs and provides services throughout the region. Certain services, consulting projects, special events, and professional opportunities may also be available outside the immediate Colorado Springs area.

Colorado Springs Denver Pueblo Custom Locations
TRIPLE A COACH LLC

Start With a Conversation

Whether you are looking for training, individualized coaching, a custom package, professional consulting, an event, or simply want to determine which service best fits your goals, contact Triple A Coach and start the conversation.

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